So You'd Like More Traffic?

If you want to play the game of Internet Marketing, you better get ready...

Business owners go ballistic over Search Engines. They go to Google and there it is staring them in the face - their competition sitting proudly at the top and their site is nowhere to be found! They become furious at being outmaneuvered by their competition.

Put the anger aside and try something. Go back to Google and write down the search term. Then go to your site and take a look at the HTML (not the page, the HTML source). Find how many times that search term occurred in your HTML. Let me guess? You didn't find even a single occurrence of the search term in your HTML.

Now go to your competitor's Web Site and try the same thing. Chances are he's got the search term occurring 10 to 20 times in his HTML!

Your competition is smart so give them credit. They know how to play the game. Search engines don't respond to intimidation. Ranking is a mechanical system based primarily on how many times your search term is in your HTML! To succeed (obtain prominent listings) give the search engine what it wants to see - the search term. If you were a search engine who would you bring up? The site with pertinent information about the topic, or your site with no mention of it at all?

Engineers at Search Engines are smart too. They trap people trying to trick the system, like repeating the keyword hundreds of times. Tricks will not only not get you listed, they will get you blackballed. It takes knowledge to succeed with Search Engines. Search Engine marketing is not easy but the payoff is huge. A prominent listing in a major search engine will get you in front of more people for less money than any other marketing method. That is why major corporations use search engine optimization specialists. Fortunately we know how to play that game too!